Focus 05 is looking to expand its target audience to include professional millennials who ride the subway. In research, we learn that millennials prefer group settings over being alone. They prefer an atmosphere that is sustainable, offers and encourages social engagement and high interactions amongst their peers, and most importantly, offers connectivity. They do not like nor trust traditional advertising. They prefer ads with a lot of imagery, and those photographs should represent the brand, the products offered, and who the customers are. The saying, “pictures are worth a thousand words,” is the philosophy of the millennial target audience.
Focus 05 provided the imagery and fonts to include in the three mockups. The banner ads were image-heavy, showing peer groups and organic foods. Research also shows that millennials prefer organic color palettes, and I carried that out in all three designs. We know the SoHo district in New York is upper-middle-class, so designs need to be affordable yet elegant.
Focus 05 provided the imagery and fonts to include in the three mockups. The banner ads were image-heavy, showing peer groups and organic foods. Research also shows that millennials prefer organic color palettes, and I carried that out in all three designs. We know the SoHo district in New York is upper-middle-class, so designs need to be affordable yet elegant.
