Devosha Designs Branding Project
I am a multidisciplinary designer specializing in print and digital design. I offer in-house photography, graphic design, and image manipulation services.
Devosha Designs is a bold, sultry, and darkly sublime design brand that thrives at the intersection of art, storytelling, and visual seduction. Brand colors will be black (mystery, depth, and sophistication), hot pink (attitude, allure, and modern edge), light gray (neutral but can be mysterious), and dark violet (creativity, imagination, and mysticism). Devosha Designs identity reflects a daring aesthetic that appeals to clients seeking something unapologetically different. The brand voice is confident, artistic, and slightly mischievous, with a personality that embodies both a bold and magnetic world.
My brand identity package will include logo, letterhead, business card, resume, and portfolio site. The purpose of my portfolio site is to inform potential clients looking for a designer who targets an audience that prefers a dark, sublime aesthetic. This audience can target the music industry for album artwork or social media, sci-fi/horror books, RPG gaming for a fantasy and mystical audience, or individuals seeking something edgy with vibrant colors. Skills that my portfolio site will need to highlight are a mix of design components, including my photography work, which utilizes dark color palettes, designs that demonstrate balance, repetition, typography, and hierarchy.
Fresh Fare Farms Multichannel Brand Project
Fresh Fare Farms multichannel design project was used for a full-page magazine ad, social media carousel, and an animation banner. The local organic farm, offering local meal prep boxes, was intended to target diverse young professionals and families aged 25 to 35 with busy schedules. The campaign also allows individuals to sign up to donate a meal prep box to help offset meal insecurities in the community.
The client already has a brand style guide with a color palette, fonts, and iconography to use with the project. All photography used was gathered from Adobe Stock and was free to use as long as it was used socially or for up to 500,000 printed pieces. The target audience prefers imagery over heavy text, so each project had to tell a story from beginning to end.
After doing photo research, I created a mood board for the multichannel design project. Each project begins with the farmer caring for crops and fresh harvests, which are then processed into meal kits and delivered to homes, where fresh preparations take place. Each channel demonstrates diversity in space, flow, and imagery, influenced by size and the application used to create static text or animations.
